Is it just me, or do other people actually LOVE this new trend of plugging your product/work/yourself through interesting blog posts? Like, I don't care how much $$$ this guy could spend on advertising --- this blog post is certainly far more effective in getting me to buy the product. I learned something, I was entertained, I now "trust" this individual, I got a great demo of the product's use... love it!
I hate ads and sponsored content but, like you, I loved this article. It's an easy read and the product doesn't play a fundamental role in the technical analysis or getting the message across. It's not shoved in my face. I learned something new (ad fraud on Facebook) and became aware of this guy's product without hating the process. Good balance.
One could argue that it's a huge piece to get a one-liner across, but I feel that's true about a lot of news stories, so base rate fallacy applies.
In general I don't mind the idea but this article sounded forced. I don't think I needed a run down of how their product worked to be told that Facebook lets advertisers pick a display URL that doesn't have to be related to the target URL.
If they just said that and put the ad target to their domain I wouldn't have minded.
