I feel like SEO and click bait of all kinds has already broken that unwritten social contract. I feel like your argument is that using an adblocker is impolite, borderline unfair. But I also feel like we, the users, have been exploited by surveillance capitalism. If anyone broke the social contract, it's the websites that participated in [enshittification](https://en.wikipedia.org/wiki/Enshittification).
