Sounds like that could be a fun idea for a new search engine/search engine function, only show results of websites without ads/and or paywalls. Sounds like a really run way to experience the passion part of the internet. Could be hard to implement as I would guess with any level of popularity it would quickly end up with people trying to turn such sites into sales funnels.
If you are willing to provide the installers name or any other details please reach out to my gmail in my profile, I am currently looking into this for my townhouse.