Companies will want their content next to specific content which they will pick when placing bids based on a reputation value which will be computed by a secret algorithm. Whoever has a better reputation will attract more ads and get more cuts from the money twitter collects.
Like, I want to show my gun ads next to Trump's posts and want to show abortion clinics next to Biden's. Nothing wrong with this. Want to show public works ads next to Bernie's ads.
Then when you want to post wild things, anonymous mode will kick in and those posts will not be posted in an identifying fashion. They will be posted in an area that cannot lead to the post owner being "accurately" identified. That way nobody knows who posted it. That should reduce some legal issues. If the poster decides to post it as the owner and successfully gets past the Nazi filter, their reputation will be affected depending on the public reception of their post.
Just like in real life. You stay away from people who you don't like.
Like, I want to show my gun ads next to Trump's posts and want to show abortion clinics next to Biden's. Nothing wrong with this. Want to show public works ads next to Bernie's ads.
Then when you want to post wild things, anonymous mode will kick in and those posts will not be posted in an identifying fashion. They will be posted in an area that cannot lead to the post owner being "accurately" identified. That way nobody knows who posted it. That should reduce some legal issues. If the poster decides to post it as the owner and successfully gets past the Nazi filter, their reputation will be affected depending on the public reception of their post.
Just like in real life. You stay away from people who you don't like.