of course it is. how else are they going to increase their margins. Apple TV is a multi billion dollar dumpster fire that keeps losing money. as long as they find suckers to manipulate they will keep lobbying.
https://www.apple.com/supplier-responsibility/
This applies to all “as a service” products. Unless you can’t provision a server and stand up open source services on your own there is no reason to use 3rd party services.