Ownership is the premium version of a product.
Turns out piracy is sometimes the only ownership option. Everything else is just a subscription, license, service.
The MLS did this with their Apple deal (pay a maximum of $120 for a season and you're guaranteed to get every league match of the season through the "TV" app), and it's been reasonably successful. That said, the league used that money in part to bring in Lionel Messi, and his significant international following came along with him, so it's hard to parse out how much of that is because they made the games easy to access (with the significant asterisk that Linux and Android users are stuck with a web app) versus his singular impact.
The other part of this is that MLS is significantly smaller (~$275m in non-team-sponsorship revenue in 2023) than other North American leagues (the NHL, the next-largest league, had ~$6.75b in non-team-sponsorship revenue in 2023), so I don't know how reasonable it is for other leagues to follow the MLS's path.
reply