My experience in a large US city is surprisingly the opposite. The toy stores I visit are doing great. I suspect this is is because a large portion of their business is for birthday parties.
I assumed many or most were gone because of Amazon. But after having kids and getting gifts for birthday parties, I've learned there are a lot of them and they are doing healthy business. Almost always a line on weekends.
Many or most in line take advantage of free gift wrap because they're on their way to a party.
In many ways it is more convenient than Amazon because you're going out anyway, why not get it at the last second with careful gift wrapping.
But even a recent trip to the suburbs surprised me. The Lego store in the mall had a velvet rope and long line of kids waiting to get in. I had never seen anything like this and apparently it is usually this busy.
I have a 7 year old and for the past 3-4 years we make a weekly pilgrimage to a local boutique toy store specifically for birthday party gifts. It’s usually packed with others just like us doing exactly the same thing. They do provide the free wrapping service and they slap their story sticker on every box and it’s a good marketing strategy. But they also stock toys that are pretty unique and change the stock frequently, every kid we know practically has every toy you’d see at a place like Target. Their toy section seems to have been the same the entire time. Occasionally a new movie related toy comes and goes and a couple new big toy trends have entered but generally it’s all the same. Even the baby toys they sell are the same ones my kid had and has outgrown years ago. I’m not certain what their strategy is but it’s definitely not a good shopping experience for maximizing LTV of a childhood.
We also have the Lego store with the velvet ropes and always queued in our neighborhood mall.
Now the only observation I can say is this really only seems to work in affluent suburbs only. My neighborhood mall just so happens to be the top shopping mall in my huge city. It’s a destination for most of the suburbs and exurbs. The boutique toy story birthday present runs is usually around $50 per kid and we go to usually around 2 birthday parties a week during school year (on average). I don’t think most parents are allocating that type of budget for other people’s kids. I have 1 kid, many of my peers are doing the same for 2-3 kids and we all are varying levels of affluent by regional standards (expensive homes/cars, nannies, private schools, etc).
Part of the problem is that when Toys R Us bit the wax tadpole, Walmart jumped in and doubled or tripled the number of aisles dedicated to toys; so any "middle" suburb/city area with a Walmart already has an "easy source" of toys to grab, making it an uphill battle.
Target did the same and now has more Lego than TRU ever had, for example, though their prices are often over MSRP.
The key would be to market above both and aim for "different things" while making it a possible destination on its own.
I've never heard the phrase "bit the wax tadpole" before. From googling, it sounds like a reference to an urban legend about Coca Cola being poorly transliterated into Chinese? It's not clear to me if this is something commonly used as an alternative to "bit the dust" or if I'm missing another level of metaphor here.
It's a lot. Us parents joke how insane it all is but realistically it will taper off soon as kids start having smaller birthday celebrations. At this age it's kind of a "invite everyone in your class/grade" and has naturally reduced a bit already as boy/girl only parties started. I think next year or two it will become more common to have "invite 3-5 good friends to an event" type of birthdays and that will reduce it a lot further. Usually that's also the beginning of "drop-off birthday parties" where us parents don't have to attend with our guest. There was only one this year, my son was picked up and a group of ~10 went to a sport event.
Oddly enough, there are practically none in summer. If you have a summer birthday you either don't have a big party or you have a half birthday or something similar where the party occurs during the school year. Too many people travel throughout the summer and kids are doing different camps and things so it would not get well attended. Our group of parents kind of have unspoken rule to not do anything that feels required when school is out. That goes for fall/summer/spring breaks and holidays too.
The logistics part probably sounds crazy but probably only ~10% of these parties are at someone's house. We've never hosted a party at our house, well when he was 1-2 for family only, but not these huge parties with so many kids, parents, siblings, etc. Most people rent out a venue. Arcades, trampoline/slide parks, skating rinks are popular with the girls, sports themed places are popular with boys, chuck-e-cheese was popular for a bit, those kinds of things. It's too much work for a 2 hour party to have that many people in your home.
My birthday was in the summer. I was in the RV away from friends all summer. I never got a birthday with friends, and get this, I didn’t get invited to birthdays because I wasn’t participating in the shared economy of gift giving!
Yep, and I hate it. For our kids we’ve started just inviting a bunch of the kid’s friends and extending the invitation to each friend’s whole family and just having a chill house party. We also invite a friend’s family for the kid not having a birthday so they have at least one of their friends to play with too. Kids running around outside, inside, doing whatever they want while the parents all get to hang out and talk. We order some pizzas and other food, set out a few coolers of drinks and some adult beverages too, and it’s always a great time. It helps that the birthdays are in the fall in it’s usually really nice out still.
We also very clearly specify “no gifts”. We don’t have room for more stuff and they’ll get more gifts than they need from grandparents.
I’d say a majority of the parties we get invited to also are asking people to not bring gifts.
I think it's more scary than impressive. What kind of adults are all of those children going to grow up to and become, where multiple parties are the weekly norm?
Maybe you can clarify because I don't understand your fear or what you think it means for these kid's future adulthood?
The kids just see it as a fun 2 hour playdate with lots of friends in an interesting setting with dessert. It's the same friends they see at school, sports, etc. so it's their time to have some less structured play time, which - not sure if you've heard - is in rare supply for many children these days.
When I was a kid, even at this age, I was roaming all over town on a bike with my friends, I basically had the Stranger Things childhood experience, and I feel very confident there was a lot more to fear in that timeline of childhood.
Playing (and roaming) is great, non-stop parties is not.
Excessive partying can foster a mindset in children that equates fun with extravagance rather than simple enjoyment.
Frequent extravagant parties can foster a mindset in children that equates fun with material possessions and lavish events, rather than personal connections and shared experiences.
Not sure if the picture I painted originally was unclear but these kids are already living a very comfortable lifestyle by most standards. Most outsiders looking in would say they are all spoiled brats which is basically what I feel like you're trying to say more politely. But, this is just their norm, it's very much a part of their interpersonal connections and shared experiences which is exactly why we try to attend as many as we can. We try to engage in the community and support these kids as a group by celebrating their milestones and achievements; birthdays are one such example. What you fail to consider is these kids do not care about the material possessions at all. They've never had a shortage of that so they have no want for it. That is not special. I've never seen a kid even look at the presents during a party. They get loaded up and opened at home. I know my kid often doesn't open them for days or even weeks after the party. At this moment, he has a shelf full of toys he got as gifts half a year ago that are unwrapped but unopened. He's never even played with them. Some of them he already had and so he'll probably donate them at Christmas. However, the idea that they got to pick a theme and an venue that represents their personality/interests and share it with their friends during a day of fun is what they thrive on. Being the guest of honor at such an event has plenty of social-emotional benefits (https://pmc.ncbi.nlm.nih.gov/articles/PMC6130922/).
There's nothing lavish about these events unless you seem to think so. A $20/day trampoline park is not lavish. A 2 hour arcade card at D&B is not lavish. I don't know what your frame of reference is but this is what we do on a normal weekend if we have no plans too, just with a smaller group and withot birthday cake to eat.
I think it's hard to see the change in US toy stories looking at articles (and discussions) like this. There's always been turnover in retail; very few stores and chains last a lifetime. (I've always suspected it has to do with when key people retire or otherwise leave the business.)
Compared to when I was a kid, there's no shortage of toy stores: There's always something at the mall, Target has toys, bookstores have toys that didn't have toys when I was a kid. (My daughter asked me to take her to a bookstore in town last weekend that was about 1/3rd toystore.)
So, it's really hard to "blame" someone for a "demise" that, to me, looks like traditional retail turnover. Even if we didn't have Amazon, I'm sure older retail stores would turn over, and newer retail stores would eat them.
This is an interesting and more apt way to frame smart features.
One way I've found to avoid objects that come alive is to buy the commercial version.
- TVs aimed at commercial hospitality businesses let you avoid a lot of the bloatware and smart features that come bundled with it
- Commercial washer/dryers let you avoid bluetooth and wifi and other junk not needed to wash your clothes. These are available without the coin operated features
Commercial versions of consumer products are usually simpler, more durable, and don't have advertising and smart features.
It can also make sense to buy old/used versions of consumer products. For example: My parents have a washer & dryer from the mid 90s. They occasionally get a new belt, but besides that there's not much that can go wrong with them.
If you're looking at buying used stuff, it's important to research common failures for that specific product and what can be done to fix them. As long as it's popular enough that parts still exist, you should be good to go. You do pay a cost in terms of time, so it's important to pick your battles.
The most annoying thing to me is government-mandated smart devices. For example: In Washington state, all new water heaters must have a feature that causes them to reduce the water temperature if the grid is experiencing high demand.[1] There are no exemptions for off-grid installations. Everyone ends up with a more expensive, less reliable water heater. In my case I found a contractor who was willing to install a dumb water heater, but not everyone is as savvy. The state also mandates that new thermostats be programmable (no more simple bimetal thermostats), which is another electronic part that can fail.[2] Ideally governments would create incentives to encourage more efficient energy usage (such taxes & subsidies), but not require or ban specific solutions.
Newer stuff is more efficient. For example washers and dryers have a direct drive technology with gears that help it use less power and maybe even less water.
The energy saved by a new washer or dryer vs an older one is dwarfed by the energy needed to make the new washer or dryer.
FWIW, the same applies to most building replacements. Yes, the newer buildings use less energy, but the savings doesn't pay for the cost of replacing an old one.
This really depends on what you're replacing. Replacing a standard electric water heater that uses ~$500/year of electricity with a heat pump water heater that uses ~$100/year (that's about what ours uses) has a pretty quick payback period.
> Newer stuff is more efficient. For example washers and dryers have a direct drive technology with gears that help it use less power and maybe even less water.
That's never going to pay off in the long run. They're not significantly more efficient and they're less repairable, so the penny you save per wash is going to be more than offset by buying a new washing machine every five years when the bearing fails just out warranty.
New washing machines have a plastic outer drum that's welded together, so you can't get them apart to replace the bearing when it fails. They are designed that way so they're essentially disposable - after 5000 washes, you must replace the whole washing machine instead of a five quid part you can get from the tractor supply place down the road.
I don't think efficiency matters at all for washers, as they are a rounding error in terms of water usage. Most water is for agriculture, not domestic consumption.[1] The main issues for appliances are reliability and ease of repair. Newer machines have more electronics and software, making them worse in both respects.
As a resident of rural New Mexico, and board member of our local village water association, I'ev thought about and spoken about this issue a lot. Most of the time, I'm saying the same as you.
However ... when you move from the biggest picture view (in this case either state or regional water use patterns) and instead focus on a smaller, local one (e.g. the well(s) that tap into a single aquifer for all the 250 people who live here), a different story emerges.
The story: the low-water appliances may make no difference at the state/regional level, but they may keep our aquifer within its normal range during a 23 year and counting drought. That is, while our residential water usage is swamped by the ranches down the road growing alfalfa for their animals, it is still relevant to the state of our aquifer, and reducing that usage by 30-50% (as has been the case over the last 30 years or so) may play a significant role in not overdrawing the aquifer.
I assumed it would go without saying that a general statement about agricultural water usage would not apply to a desert community of 250 people experiencing a 23 year drought.
Part of me wonders if things are like this because the masses have been trained to see their abuse as a good thing, in a similar way to how the american worker sees themselves not as exploited but as a temporarily restrained exploiter
They are also likely to cost more and aren't normally directly available to regular customers, like you need either a business license of some sort and to contact a representative.
It is true commercial versions are slightly more expensive. But this is the tradeoff of buying something more durable and meant to be used continuously.
But it's not true that they are difficult to buy.
For my two examples: Commercial washer/dryer sets available through any appliance dealer. Commercial hospitality TVs and other commercial electronics are available via Grainger.
I'll add Oreck to the list! Their commercial vacs [0] are robust (the design is dead simple) and overall a refreshing packaging in a bizzaro land where lights and sensors are prioritized over weight and profile! Although I did hear they have fallen from prestige as result from an international buyout some-time ago. Leaving this here for the chance someone can provide an account! Mine from the mid 2000s is still a beast!
It appears personal devices were also impacted by this via Microsoft Intune. That app is presented to employees as a way to get their email/slack on their personal device without giving IT systems access to it.
IT systems around the country say that they have no access to your personal data and there they can only block access to Intune apps.
But the linked reddit thread[1] in this article notes personal devices getting wiped and locked out.
Bring Your Own Device (BYOD) MDM profiles typically don't allow personal data access outside of their sandbox, but they almost always include remote wipe capabilities.
iOS at least displays a very clear warning when you import the profile telling you exactly what it can do.
Not that this isn't awful, but it's good to be clear on what this can do when used within normal expectations.
Knowing InTune MDM setup, it has two modes, control a few apps or control entire phone. iOS will tell you during setup what's happening and I've been at plenty of companies where employees are told "It's just for our apps" but it's really full Device Control. $TwoCompaniesAgo tried that "It's just for our applications" but when I went to install it, iOS went "This is 100% full device control" and I rejected it.
Intune has two modes. Device registration and User registration. And two kinds of wipes, retire and wipe. Retire means only delete your work profile and is only available for User registration mdm. Sounds like Stryker didn't configure intune properly for byod to force users with personal devices to use User registration.
Beyond that there are so many other things in intune you can use to prevent this sort of thing. Short lived / JIT credentials with MFA, ip restrictions, multi admin approval, rbac (role based fine tuned permissions eg help desk can't wipe, only retire ) etc. sounds like there were some big misses here.
Also sounds like they were in the system long enough to exfiltrate 50+ TB of data without setting off alarm bells.
As I have heard from mid level managers and C suite types across a few dev jobs. Staff are the largest expense and the technology department is the largest cost center. I disagree because Sales couldn't exist with a product but that's a lost point.
This is why those same mid level managers and C suite people are salivating over AI and mentioning it in every press release.
The reality is that costs are being reduced by replacing US teams with offshore teams. And the layoffs are being spun as a result of AI adoption.
AI tools for software development are here to stay and accelerate in the coming months and years and there will be advances. But cost reductions are largely realized via onshore/offshore replacement.
The remaining onshore teams must absorb much more slack and fixes and in a way end up being more productive.
> The reality is that costs are being reduced by replacing US teams with offshore teams.
Hailing from an outsourcing destination I need to ask: to where specifically? We've been laid off all the same. Me and my team spent the second half of 2025 working half time because that's the proposition we were given.
What is this fabled place with an apparent abundance of highly skilled developers? India? They don't make on average much less than we do here - the good ones make more.
My belief is that spending on staff just went down across the board because every company noticed that all the others were doing layoffs, so pressure to compete in the software space is lower. Also all the investor money was spent on datacentres so in a way AI is taking jobs.
At a very large company at the momen: One of the things I've noticed is as translation has improved, C level preferences and political considerations have made a much bigger impact.
So we will reduce headcount in some countries because of things like (perceived) working culture, and increase based on the need to gain goodwill or fulfil contracts from customers.
This can also mean that the type of work outsources can change pretty quickly. We are getting rid of most of the "developers" in India, because places like Vietnam and eastern Europe are now less limited by language, and are much better to work with. At the same time we are inventing and outsourcing other activities to India because of a desire to sell in their market.
One of my consulting customers has been half India, half not for a decade. There is a real push over the last year to wind down the not India half and shift to mostly India.
India based folks cost 50-75% less. I realize that quality India hires would be closer to US rates, but management is ignoring that aspect.
If they're lucky they'll find one solid worker who's going to watch everyone else's hands. I've had one criminally underpaid unofficial[0] tech lead like that. He was herding a team of 11, where like four people at most really cared about the outcome of this project.
[0] Because otherwise a raise would be in order. Can't have that.
Many companies aren't selling anything special or are just selling an "idea".
Like liquid death sells water for a strangely high amount of money - entirely sales / marketing.
International Star Registry gives you a piece of paper and a row in a database that says you own a star.
Many luxury things are just because it's sold by that luxury brand. They are "worth" that amount of money for the status of other people knowing you paid that much for it.
It works. But for most it is not sustainable. It in most cases collapses eventually. But ideas and words and now pictures and videos do sell as in get pre-orders or pre-payments.
>Primarily because web search these days is so shitty but that’s besides the point.
Obviously there are a lot of reasons for this. But I think one of the most important reasons is that there is so few organic interesting content destinations anymore.
Sure there are some neat shopify stores, news sites, and a few dedicated souls keeping up blogs. But so much of the casual browsing that the web once was has been obliterated by the move to social media.
And what hasn't moved is now a mess of AI generated fluff or link farms.
I used to think Google made search worse to increase ad revenue. And maybe it's tangentially related. But the stuff I used to search for and find and get inspiration from has moved to walled gardens. Reddit is one of the few remaining open web destinations left.
Almost all tech CEOs think we want an AI button on every window, every app, every dialog. Always there no matter what to make workers more productive or need fewer workers or whatever.
The reality is that even the most ardent supporters of AI want it only in a single web page or in their IDE and that's about it.
And all of these outages happening not long after most of them dismissed a large amount of experienced staff while moving jobs offshore to save in labor costs.
I assumed many or most were gone because of Amazon. But after having kids and getting gifts for birthday parties, I've learned there are a lot of them and they are doing healthy business. Almost always a line on weekends.
Many or most in line take advantage of free gift wrap because they're on their way to a party.
In many ways it is more convenient than Amazon because you're going out anyway, why not get it at the last second with careful gift wrapping.
But even a recent trip to the suburbs surprised me. The Lego store in the mall had a velvet rope and long line of kids waiting to get in. I had never seen anything like this and apparently it is usually this busy.
reply