I completely understand your sentence, it makes me wonder if the design of the app itself is convoluted as well. And perhaps should be either a wardrobe manager, or a tinder of outfits. Instead of trying to be both, and some more.
One suggestion I do have is maybe aim the app at women. Many girlfriends/wives buy their boyfriends/husbands clothes, but they are often unsure what he will like and often buy items of clothes that he doesn’t like (my wife does this all the time to me). Your app might work really well to help women buy clothes for men that they will actually like.
Thank you, right now I'm playing with the thought of giving it one last go (I just got featured on Producthunt, so that kinda gives me a confidence boost). And I'm playing with the idea of trimming the app down in features, focus on a core user (women are a very good idea).
Yeah, I implemented a small feedback dialogue a few months back. About 79% where positive about the entire app, but they just never got around to purchasing anything through the app, or did so through a browser. They would like to see some changes to the wardrobe section of the app.
The remaining 20% didn't like the slow speed the app used to operate on. And it felt that when they used their own clothes, instead of the stores, they never got results. Both of those issues have been fixed.
One of the bigger lessons I got, is that users used the app mostly for their own clothes, and not to shop. And it seems to be used much more as an inspirational source, instead of a shop. The problem is, that if the app would provide the same value as a social media influencer, I can't afford to scale it to a point where it could be profitable by working with brands. And I'm also unsure if the current metrics are scaleable, and if growth is actually a possibility at this point.
Yeah. Or they remember the outfit combinations when they are shopping, and look for something similar in the store. A rather large percentage of the users I have asked prefers to shop in the stores because they can feel the fabric and experience the fit.
I think there are two very different users (thanks to the post above that I realised this):
- The user has no clue, and wants to know what works well within his existing wardrobe. Not really interested in shopping.
- Knows what he wants, likes the app for the inspiration it gives. But also likes the entire process of shopping.
And thank you for your reply!