I've built Askie, an AI app for kids 4-15 with natural chat interface + AI image creation. The app works well, but I'm figuring out GTM with a ~£1,000 6-month budget.
The parent-as-purchaser dynamic is interesting: kids want fun/magic, parents want safety/education/ROI. Currently planning:
- Apple Search Ads (£300-400)
- Micro-influencer partnerships (edu/parenting niche)
- AI-automated social content (using GPT to generate posts/images at scale)
- Referral program
For those who've marketed consumer apps (especially kids/education), what would you cut or double down on? Where have you seen the best CAC:LTV?
Also curious: has anyone successfully used AI agents to automate content marketing workflows end-to-end?
The parent-as-purchaser dynamic is interesting: kids want fun/magic, parents want safety/education/ROI. Currently planning: - Apple Search Ads (£300-400) - Micro-influencer partnerships (edu/parenting niche) - AI-automated social content (using GPT to generate posts/images at scale) - Referral program
For those who've marketed consumer apps (especially kids/education), what would you cut or double down on? Where have you seen the best CAC:LTV?
Also curious: has anyone successfully used AI agents to automate content marketing workflows end-to-end?