All these orgs are taking advantage of the 'Google Grants' program, which provides up to $10,000 per month in free search advertising for registered nonprofits. $120,000/yr in free ads for the cost of registering a nonprofit seems like a no-brainer for spreading a message. Likely drives up ad prices and gives a nice tax-break to Google, so they win too.
So to summarize, someone saw the Google Grants program, figured out how to abuse it and scaled it up. I wouldn't even call this much of a loop hole because it seems so obvious.
How widespread / prevalent is this? Does Google care? Is Google incentivized to not care? Is it such a small drop in the bucket that it's basically irrelevant (and boring)?
I wonder if we'd see the same on other ad platforms like Facebook.
All these orgs are taking advantage of the 'Google Grants' program, which provides up to $10,000 per month in free search advertising for registered nonprofits. $120,000/yr in free ads for the cost of registering a nonprofit seems like a no-brainer for spreading a message. Likely drives up ad prices and gives a nice tax-break to Google, so they win too.
https://www.google.com/grants/faq/
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