What I take from it is that the point of Brave is to keep your data yours. It wasn't to get rid of ads entirely. The internet has become a data mining project in which your time, attention, and data is straight up stolen (or worse given away) and then monetized by companies that have long realized that data has tangible value.
The point of Brave (to me) seems to be that it gives you the tools to keep your data secure and provides a way for you to willingly trade it for something of value (BAT). This is done by enabling ads. In essence you are the one being paid for your attention instead of Google or Facebook. The ads are serves by brave but purchased with BAT. So the same people who want to serve you ads need to buy BAT on the open market. This is what gives the token value.
So the point Isn't to get rid of ads. The point is to give you a way to actually get paid for your data. Your data has value and people are going to get paid for it as long as it A) exists and B) is useful to sell you stuff. I think that a tool to actually make people realize the value of their own data is something that we desperately need in this space.
The point of Brave (to me) seems to be that it gives you the tools to keep your data secure and provides a way for you to willingly trade it for something of value (BAT). This is done by enabling ads. In essence you are the one being paid for your attention instead of Google or Facebook. The ads are serves by brave but purchased with BAT. So the same people who want to serve you ads need to buy BAT on the open market. This is what gives the token value.
So the point Isn't to get rid of ads. The point is to give you a way to actually get paid for your data. Your data has value and people are going to get paid for it as long as it A) exists and B) is useful to sell you stuff. I think that a tool to actually make people realize the value of their own data is something that we desperately need in this space.