I'm all for promoting women into STEM fields but this just feels like a really half-assed effort to market another (possibly inferior) kinex/lego type product
Yes. Parents who really want their girls to appreciate STEM can simply sit down with them, do something technical that is age appropriate, and encourage them to work hard at understanding things. And that's exactly what boys need, too!
Also there shouldn't be pressure on boys or girls to be anything in particular. Parents should encourgae their children to find what they like and encourgae and nuture that.
totally agreed. as engineers we'd all love for our children to follow in out footsteps, but if everyone was in STEM professions, what would become of the world?