Gladwell is only using the basketball story as an example; whether or not "the press" works is irrelevant. He is saying: look at the game differently. Approach your competition from another angle. The Redwood City team was successful because they looked at basketball differently and took another approach. If they hadn't played 'untraditionally' they would have failed and that's all we need to take away from this article.
I remember reading this when it was originally posted to DI's site a couple years ago. Pretty cool stuff, I'm sure some folks here who haven't read this will appreciate it. DI truly has some Damn Interesting articles!
Take whatever you are eating for lunch and immediately cut it in half. Eat the first half and save the rest for as long as you can, eating it ideally 3 hours later. For instance, I eat 1/2 at about 10:30-11am and half at around 1-1:30. You will no longer get the food coma and over the long run it will help you speed up metabolism, lose weight, etc.
Another perspective might be to quit mentally, but keep going in every day (so you can collect the paycheck, ins., etc). If you can allow yourself to get over the feeling you "have" to be there everyday, you will feel empowered. Don't let them get to you, you need to feel like you have the upper hand. So, let go of the fear and uncertainty of not having a job, embrace the fact that you can leave at any minute and you will feel much better. Once you know you can leave at any minute and the job doesn't define you, they no longer have control over you. In the meantime, go and look for another job or figure out what you want to do; when everything is lined up you can stop going to your job. Good luck