Hi all,
We wrote a blog post about our experience creating an extensive experience for Dior.
The experience was about 50mb in size, took 2-3 minutes to go through and had multiple scenes and minigames.
The creation of this experience gave us an insane amount of insights, like how memory works in iOS Safari and how we could make the experience work on older phones.
If you have feedback, do share!
The experience itself was a holiday campaign and sadly offline. Let me know if you'd like to see some footage or a test URL!
Level30Wizards is now Merlin, a new pioneer in the Creative Tech Boutique and Digital Production scene.
The former Level30Wizards, a young and innovative technical firm, unveils its repositioning as Merlin Studio. With this rebranding, the company aims to present itself more professionally and internationally in the landscape of digital production.
In 2018, Mees Rutten, 27, formerly with MediaMonks, and Servin Nissen, 28, previously at Q42, founded Level30Wizards. Along with their new partner, Emiel Muis, 26, from New10, they have delivered impressive digital performances. They have repeatedly made The Next Web's T500, twice received the DIA Pro - Best In Tech nomination from Emerce, and have won various awards, including two Lovie Awards, an Anthem Award and Dutch Interactive Award Silver.
Merlin not only focuses on high-quality design and technical standards but is also a pioneer in integrating AI technologies into their work. They use Machine Learning for image recognition or recognizing objects with a phone camera, offering unique campaign opportunities for brands with products.
Merlin's visual transformation and renewed strategic focus mark their ambition to bring creative concepts of world-class agencies to life, combining high-quality design, exceptional technical standards, and profound expertise.
In just five years, Merlin has established itself as a powerful player in the global market.
"Merlin is a combination of quality and innovation in the digital world. This rebranding emphasizes our growth and the constant learning curve we are on," says Mees, one of the founders of Merlin Studio. "Just like the mythical figure we are named after, Merlin embodies the mystery, skill, and wisdom of an entity and group simultaneously."
Despite the youthful age of the team, Merlin has already worked with prominent brands such as Heineken, Kim Kardashian, Nike, Inter Milan, Sprite, Eurovision Songcontest, DEPT®, GoSpooky, Vodafone, Bol.com, Talpa, Het Maritime Museum of Amsterdam and Coca Cola. They have shown their commitment to creating innovative digital experiences and leading the digital production trajectory.
"At Merlin, we become an essential part of our customers' teams. We work together and in this way try to find the best solution for both agency and client," Mees explains. "Merlin is a doer, which means we think purely from design and implementation without lengthy consultancy processes."
Even though many of their clients are based in America, Merlin remains true to its roots in the Dutch lowlands. "We want to become the leading digital production agency in the Netherlands in terms of quality and innovation. Our focus remains on digital experience and collaborating with agencies," says Mees.
The rebranding of Merlin is being rolled out this week. With this new identity, Merlin Studio takes a step forward in its ambition to contribute to the world and industry through the power of creativity and innovation.
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