As a user and recommender of your product in the past, that was always the vibe I got from your company. You seemed to espouse many of the same characteristics as basecamp, and I thought of you as very closely related in my mind.
If you were building a super minimal web CMS, what features would be a must have?
Thank you! About a super minimal web CMS... I wouldn't build one. We can discuss more over email if you'd like, so we don't highjack the thread: peldi@balsamiq.com
If you poke around AppNexus, you will find what you are looking for. The process is basically: a visitor comes to the site, each connected ad network/buyer has 100ms to provide a bid, the top bidder wins.
What happens with ad blocking visitors? They never become a visitor to bid for?
I'd actually like for my ad blocker to download all ads and pretend to download the ad, and give the impression of an impression. That way someone would have made a bid for that impression.
Otherwise what will happen is that as ad blocking use becomes more and more widespread, the ad viewers become fewer but more profitable (Ironically perhaps more profitable on average than the original set of viewers, because adblock users weren't likely to click in the first place).
If ad blocking is to be a way of killing online advertising in its current form, and not just improving the browser experience (and this is what I think should be the goal) then it needs to cheat the ad networks, they can't just pretend the request never happened.
> I'd actually like for my ad blocker to download all ads and pretend to download the ad, and give the impression of an impression. That way someone would have made a bid for that impression.
Yeah I don't really think the idea of cheating any further (i.e. fake-clicking the ad) is necessary. I just want to appear like a regular ad-viewing browser that doesn't click ads.
So like your IP, browser version, plugins installed etc etc get leaked to 100s of connected buyers? How is that even remotely legal in certain EU countries?
If you were building a super minimal web CMS, what features would be a must have?