The article mentions Portland as an example of city planning which encourages interaction and social cohesion. Are there any other examples that spring to mind for U.S. cities? I'm looking to relocate and this is high on the list for me.
As much as we like to think cities are 'planned' for this type of things, they're not, and humans can find patterns in anything. Cities form the way they do through many drivers, and 'planning for social cohesion' is a minute one - if it even exists.
I'm just thinking out loud here. One approach is to replace the green Try It Now button with an image of the Prof, under which you say "Hi. I'm the Prof. What's your name?", following by text field and green button. Then experiment with what the green button says.
It would be interesting to see if a vague 'what's your name' approach, rather than a specific direction with a stated outcome, wins in a split-test.
Nice idea - we would need to connect the headline explaining the programme with the Prof more clearly, but that's pretty easy. Will work it up, thanks!
