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"There's really no part of the transaction that meaningfully involves how much fun you're personally having building it."

Funny. Steve Jobs was all about fun. Seems to have worked out well given Apple has maintained much of the culture Steve left behind.


> Steve Jobs was all about fun

By every account I’ve seen, Steve Jobs cared that the users of the product were having fun. He did not care at all how much fun the people building the product had.


It's well documented that people enjoyed working at Apple under Steve - pain and pleasure come together when working on stuff that's insanely great.

If your idea of fun is doing no work then you're delusional.

Now that we're here, it should also be noted Steve did not make decisions based on 'maximizing shareholder wealth'.

Rather doing the right things on the top line (creating great products and telling people about them), the bottom line would follow.

Thats the difference between a visionary CEO and a bozo-CEO (enter Zuckerberg, Nadella et al).


I think you may be caught in the distortion field.

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