As an example, here is an itemized breakdown of why my project NEEDS a $100,000 investment.
$2000 - Back wages and small debt (past year)
$4000 - burn rate of founders (1 yr)
$1500 - equipment and hosting (1 yr)
$7000 - outsourced labor (1 yr)
$85500 - necessary because you are not interested in a $12.5K investment, even if we are the next Google. Therefore, this is added to convince you to invest in the company. This portion will simply remain on the books.
The last portion is necessary because you, the investor, would not take a $15K investments seriously. That's why we need a $100K investment.
It is not an optional line item: without it, we do not get the investment. It is crucial.
Ehhh the point I think he is trying to make is a 'entrepreneur' in this situation would take out a personal loan, or hustle to get the 12K instead of giving up a significant portion of his venture.