I think there is an opportunity for a new perspective here...a positive one. Once you realize that all you're seeing is a highlight real on these social platforms and move past that I think there is a great opportunity to be a good friend, family, community member. Let others you follow know you are happy for them and the things they felt were important enough to capture and share with you and their audience via their profiles/accounts. Click like and leave supportive comments and turn social media into a positive! I have found the more I celebrate with others and interact in positive ways that it is reciprocated and strengths relationships.
Thanks for sharing these insights. Gamification is an interesting suggestion I had not even thought about. In our situation we are having a hard time since money and integrity are not motivators so far.