Become a programmer, by all means.
But please do not become another Jeff Atwood.
Why?
Because the auto industry was one of the earliest and remains one of the heaviest users on online advertising.
If any industry knows a thing or two about online advertising, and has been willing to experiment, it's the auto industry.
Facebook is in big trouble, as a "business".
Become a programmer, by all means.
But please do not become another Jeff Atwood.