Why do these gig companies have to function like racketeers? I don't understand why everyone from Grubhub to Uber to Airbnb feels the need to "take a piece of the action" in the way they do. There are smarter profitability models, it's just so lazy.
The hard magazine was distributed for free at every American Apparel (and numerous other places) for a few years. When hipster retail consumerism was at its peak the advertisements and content in those magazines definitely had a cultural influence, albeit short lived.