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I think that when you put yourself in the mindset of writing something with the intent of facilitating discussion you're at times drawn toward making inferior content to satisfy an imaginary person (or group of people). Some people are good at it! I don't really get into it, as everything I write is personally-driven.


I'd say the latter. Though I do try and keep it polite when talking to people about my work. I think that more people should be more willing to talk about the powers that be and the way they're acting toward their users.


Indeed - well, thank you for the piece. Just like the Google Search one it’s clear that plenty of work has gone into digging through corporate docs and giving them some much needed daylight!


I think that we have some of the best investigative reporters in the world working in tech right now, but insufficient context behind things. I am obviously an opinion writer, and thus a little biased, but I think there is something very useful about saying "here's what I found and why I'm upset about it" with research backing it up.


Please elaborate! I'm genuinely curious.


Placing so much blame on individuals like Zuck and Sandberg is already a stretch. Though leaders have a huge influence, and should bear the responsibility, this piece tries to make it seem like it is those individuals that caused the perceived problems. It even implies that they had "bad" motivations, which is really reaching. Describing the stock classes, the article implies an enormous amount of detailed control on company behavior via stock ownership, which is generally not the case at any large company. Corporate boards don't generally get into features and implementations and stick to strategy. The argument is further undermined by what seems like some sort of personal vendetta from the author.


You are trying to suggest that Mark Zuckerberg doesn’t have a detailed knowledge and control over core Meta features, nor knowledge of the societal damage they can do?


No, I am not. You are employing a logical fallacy known as "Denying the antecedent". https://en.wikipedia.org/wiki/Denying_the_antecedent


My casual reading of the thread says you are falling for a variance of the fallacy

Someone isn’t knowledgeable and responsible for every detail of every feature means they are responsible and knowledgeable for none


> Placing so much blame on individuals like Zuck and Sandberg is already a stretch.

This clearly implies that sime blame is warranted.


Not intentionally if so - I must be missing something more subtle in your comment.


I read it exactly as you did.

Not sure how your response can be framed as 'Denying the antecedent'. :-/


CEO sets the culture of a company, the how to get to the generic make money target. They are not the best engineer, sales or accountant. They have a massive influence on how those are done on across dimensions like ethics, risk, legal


The author seems to have deep dislike for Facebook, and specific executives, like Zuck and Sanberg. This historical interpretation would be stronger without all that emotion. Edit: I'm guessing you are the author?


I get it! But at the same time, this is opinion work - and also, what would this look like without the emotion? A bone-dry analysis of the text? Would it say "this is bad"? Not arguing at all, there're all kinds of valid analyses to be made, I just don't know how else I'd pull this off.


I like the recent work you've been doing Ed, but I think stylistically you can improve by seeing the truth in some of these criticisms. Your analysis can use a stronger systemic account of both the external cultural and market forces at work and even more so of the internal dynamics within large firms. It can also be more cutting by being concise --- avoid repeating yourself and non-substantive elaboration, especially in an emotional tone, which can be fatiguing. This will help you keep me as an audience member.


So you’ve chosen to use more emotionally charged language to increase user engagement with your content?


that's an inane misreading


I love the language of it.


> This historical interpretation would be stronger without all that emotion.

I'm not sure I agree. If you believe something is destroying civil society, you're going to have a strong emotional reaction. That should come through when you write about it. Otherwise readers won't get the full impact of what you're trying to say.


Honestly, I found it super interesting and the tone worked for me. It’s a comprehensive summary of the poison that is engagement and metrics above all else development.

But I will say the tone makes me stop short of sending this to my parents, who actually need to be swayed (whereas I don’t).

So if your goal is to be interesting and informative to people who are already on your side, you did well. That’s a worthy enough goal imo.


Hey all! https://podcasts.apple.com/us/podcast/the-man-that-destroyed... if you wanna hear this instead of read this, check out the podcast version.


I am directly citing emails revealed in discovery as part of the Department of Justice's antitrust suit against Google. They're all linked in there too! And you can even see who was CC'd. It's a little confusing because some of them are part of one big, fat thread that you have to read from the bottom up.


> It's a little confusing because some of them are part of one big, fat thread that you have to read from the bottom up

It seems no-one, not even Google, can escape Outlook-style email concatenation.


Thanks for responding. That'll teach me to skim-read while I'm on a meeting so can't give it my full attention.


No worries at all, happens to the best of us!


Sorry, I may have misread this - are you saying that it's "advertising" that my newsletter has a pop-up asking you to subscribe?


ed i love you but i hate those popup ads on your blog. i already subscribe and just can't be bothered to go through a three step process involving an email to log in each time


The author deals too much in absolutes. Anyway, [single most gratuitous absolute]


I don't run ads on social media for this newsletter. What're you talking about? Seriously, show me a screenshot of the ad.


hi! I'm the author of the newsletter. I have run ads for this newsletter on one place (Garbage Day, a tech newsletter). In the last week Facebook has sent me 261 visitors. What're you talking about?


are you ok


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