I like to think UpCloud (also EU-based) is in the same boat, servers are servers and databases are databases. No weird lingo or product names, at least when you get to actually using it all in the Hub (hub.upcloud.com)
The whole client will be open sourced later once it's properly packaged. It takes time.
I'll first release the syntax highlight package, which supports 50+ languages and is super small. Then I'll first release the json-rpc communication piece. Finally the client.