"We are looking for a person who has an unavoidable priority, where their current options are insufficient or unworkable. This person would be weird not to buy our product."
So in other words, a market need or underserved niche.
I guess they mean you need to identify specific people, at a specific place and time, who are desperate for a solution to some problem.
They are desperate usually because it is a problem that affects their bottom line, prevents them completing a project at work, wastes an enormous amount of their time when doing something important to them, etc.
It must be a solution that, even when distilled to its very core, provides clear value to specific people you can identify. Just lighting on a vague market need or undeserved niche is not enough.
Not to say even purely passion projects can't succeed, but those are more hit-or-miss.
It sounds difficult to make a definitive statement based on the findings of the referenced paper:
"Overall, the vitamin content of the frozen commodities was comparable to and occasionally higher than that of their fresh counterparts. β-Carotene, however, was found to decrease drastically in some commodities."
And again, none of it ever happened and it is a work of fiction. It is warning of what might happen, it is a political point author is making.
But, none of that stuff happened. It is not how real world oppressions play out in real world. And that is not even criticism, I like that book a lot. I just dont treat it as something factual.
So in other words, a market need or underserved niche.
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