In 2012 HTTPS was only common on websites that actually processed sensitive information like online shops and banks. Most websites/BBs (even with logins) didn't use HTTPS as it required you to buy a certificate. Lets Encrypt was not around back then
I used ManageEngine MDM before, which belongs to Zoho. The support is excellent, even though I was only using the free tier, they did everything to assist me. Open the support chat, one minute later you are chatting with a human (!), not some robot that you have to trick to eventually speak to someone.