I guess this means I will be looking for a new transactional email service. Those of you that have experience with MailGun and SendGrid, which do you prefer and why?
Why are you putting such a focus on gender? Why does the assistant need to be a "cute girl"? Do only "female shoppers" care about the difficulty of using furniture? Your advice comes off as pretty sexist to me.
In this case it just means using "sex" to sell something, the oldest trick in the advertising book.
If you want to sell something using the possitive images of sex appeal etc it's not necessarily a bad thing (I mean any more bad than advertising with any other means of persuassion, personally I find advertising bad in itself).
Protestants (including atheists brought up in protestant society) have this weirdo idea that all things should be de-sexualized, else it's "sexist".
Nope, it can just be sexism: invoking desire and recognizing that sex is natural and something people enjoy.
(Wheareas "sexist" is implying a sex is inferior and should be serving the other, etc).
> Why are you putting such a focus on gender? Why does the assistant need to be a "cute girl"?
Because this is how it works. You're welcome to try your luck with male teens or whomever else you deem less sexist.
> Your advice comes off as pretty sexist to me.
My advice is based on A/B testing of user visits to the online furniture retailer I used to work for (a fairly large one, ~$10M/mo in sales). This is as close to objective data as it gets. If you perceive it as non-PC, so be it, it does not change the underlying reality.
If you haven't already, I'd use a fake number as the "blurred number", as it's pretty easy to read the number if you open the image directly, shrink it down, and squint :)
