You've to go into founder mode - solve problems that exist for customers you've already discovered, rather than build something and expect magical "marketing" to find customers. The latter was previously a weak strategy, and is completely gone with the AI era. No alternative to working very closely with customers.
Honestly, I'm still not quite seeing how this fits into marketing. I get that we're focusing on our current customers, but how do we actually bring in new ones?
No magic pill: you can't work backwards. Pivot away from current idea if it's not getting word of mouth or any other traction, and for the next idea start with finding problems for people in your network that they will pay for.
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