I can definitely see that happening, but there have been examples of where large companies support broader market access over exclusivity.
For example, Google Maps isn't limited to Android, even though it could drive more Android sales. Instead, it's available on iOS because the potential market loss outweighs the benefits of exclusivity.
Companies are unlikely to limit apps to their own stores if the cost of shrinking their user base is too high. The key factor will be whether consumers are willing to switch platforms for specific apps.
But Google Maps is on iOS because there's hundreds of dollars worth of friction in buying a new phone. Google knows people won't leave iOS just to use Google Maps.
In contrast, installing another app store is just a few taps. Consumers want the app, and then will be forced into a situation where they've got 10 or 15 different app stores installed to support the 20 apps they use, because no corporation wants another corporation taking a percentage of payments or controlling app review.
For example, Google Maps isn't limited to Android, even though it could drive more Android sales. Instead, it's available on iOS because the potential market loss outweighs the benefits of exclusivity.
Companies are unlikely to limit apps to their own stores if the cost of shrinking their user base is too high. The key factor will be whether consumers are willing to switch platforms for specific apps.
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