If you're selling to developers, you should know the way they discover, compare, and buy software is totally different than how 'traditional' buyers make their purchase decisions. They typically rely on strong technical documentation, peer reviews, and hands-on testing through self-serve demos before advocating internally for adoption. I've bookmarked this this page, The Developer Marketing Funnel: https://playbooks.hypergrowthpartners.com/p/the-developer-ma...
