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Was going to recommend the same


I've been using a competitor but it's ugly and awkward. Excited for this one.


Which one were you using?


A good breakdown of an Inception.

I haven't looked into it much – are the good resources out there for the Inception process? Is this codified?


Actually – good point: it's next to impossible. Where in SF should you look for a cofounder? A friend of mine said only look at folks you've worked with before.


Seems like good information, but pretty straight forward. On the other hand, I guess it's good to be reminded of that sort of thing.


Well written. Good to see you writing again, Victor.


Thanks man!!

(full disclosure: I'm OP and I posted the link)


I think you're right about accessibility. Steve was all about taking what was out of reach, or poorly put together, and packaging it for the people.


My opener on Linkedin for the longest time was "Projects are the new resumes". This should come as no surprise to the HN community.


Do we know who did their branding?


According to Brand New [1], the branding was done in-house by Ian Collins [2].

[1] http://www.underconsideration.com/brandnew/archives/simple_b...

[2] http://iancollins.me/


Google Ventures touts their 5 day design studio – I'd be curious to see how it compares to yours.


Me too, but you need to get funded by them to participate :)

One important improvement is that it looks like they go the full product release cycle and incorporate the feedback into something testable with real users, so they go from idea generation to actually testing products or features by the end of the week.


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