To further elaborate — NYC subway routing is not effective for some kinds of trips
(notoriously: moving north-south through brooklyn/queens, east-west across much of manhattan, etc)
(Anecdotally) reliability is a huge factor for me — living in NYC, there are a few neighborhoods that would be much easier to reach by bus, but arrival times can vary by more than the length of the entire trip. Easier to just take a subway, even if it means an extra ten minutes of walking on each end.
I maintain a list of interesting personal websites. There's some link rot, but a good number of young people maintain personal sites, and some of them have blogs! (college CS/design grads, mostly.)
I don't think anyone's really optimizing for SEO. (it's not even really clear to me that that's very important any more.)
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