Thanks for checking it out—and fair point, I kept the article tight and may have skipped over the “how.”
Before I dive in, could you let me know which part felt the most vague?
- Was it keyword research (finding topics worth writing about)?
- On-page optimisation (titles, headers, FAQs, etc.)?
- Or the promotion/“feature-launch” step once the post is live?
I run SEO experiments for indie founders and bootstrapped SaaS. One of the biggest misconceptions I see (and used to believe myself) is that SEO success requires relentless weekly blogging.
Spoiler: it doesn't. In fact, most of the founders I work with rank with just a handful of well-targeted, evergreen articles.
This post breaks down why the “blog weekly or die” approach is broken in 2025—and what to do instead if you’re short on time but still want to get meaningful organic traffic. I also share a strategy to revive underperforming posts using Search Console.
Curious to hear how others approach SEO—especially with limited time or a solo/dev-heavy team.
Great question — you're right, Google deprecated the link: operator years ago because it was unreliable and incomplete even back then.
Tools like Ahrefs, Semrush, and Majestic don’t rely on Google’s data. Instead, they run their own crawlers (similar to how Google crawls the web). Ahrefs, for example, claims to crawl over 8 billion pages a day, building an independent backlink index.
That’s why different tools sometimes show different backlink counts — it depends on their crawl depth, speed, and how well they handle redirects, canonicals, etc.
So while it’s not Google’s view of your backlinks, it’s the best proxy we’ve got publicly. And in practice, it’s good enough for most strategy decisions.
You can use the free version of Ahrefs to monitor your own site's backlinks
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Before I dive in, could you let me know which part felt the most vague?
- Was it keyword research (finding topics worth writing about)? - On-page optimisation (titles, headers, FAQs, etc.)? - Or the promotion/“feature-launch” step once the post is live?
That will help me zero-in