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They might create an AI-generated person who closely resembles your friend but not exactly. If they do it undetected, it could have a massive impact. Imagine an ad featuring someone who looks just like your crush. I really hope this gets banned before anyone tries it.

This scenario reminds me of Amazon Prime’s Live TV with hyper-targeted advertising. A friend who has it noticed that his ads revealed what he and his wife had browsed on Amazon. It was fun at times to see that we’d all been looking at the same items, but it also felt a bit too personal. Now he never turn on his TV whenever guests visit.


It is still weird. Imagine you try out Photoshop online with your private photos. A few minutes later, you start seeing ads with those same photos edited in different ways. Even if those ads are visible only to you, it will still feel pretty creepy.

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