Most business leaders track content metrics that look impressive but mean nothing to the bottom line. Page views don't pay salaries. Social shares don't close deals. If you can't connect your content to revenue, you can't justify your budget. This guide shows you exactly how to measure content performance using metrics that operations leaders and CFOs actually care about—from engagement rates that predict conversion to ROI calculations that prove business impact. No fluff, no vanity metrics, just the data-driven approach that transforms content from a cost center into a measurable revenue driver.
Here's the reality: Descriptive analytics tells you what happened in your business—revenue dropped, customer complaints spiked, or sales surged. Diagnostic analytics digs deeper to answer why it happened—was it a pricing change, a product defect, or a competitor's campaign? Understanding the descriptive vs diagnostic analytics distinction is critical for operations leaders who need to move from observing problems to actually solving them.
