Here's how it's done at Amazon: schedule an hour long meeting with the people you want to read it. Make sure that the meeting invite includes no description or agenda, and has only a vague subject. If anyone declines your meeting invite, forward the invite to their manager and say they are blocking you by not joining your meeting. Do not provide a link to the document until 1-5 minutes before the meeting starts.
During the meeting, spend the first 5 minutes giving people access to the doc (which is made stupidly difficult because you're using the worst collaboration software known to the tech industry: Quip). Spend the next half hour in silence while everyone reads the document for the first time. Then spend 20 minutes going over the comments left on the doc, bikeshedding about minor details. Finally, spend the last 5 minutes talking about how you ran out of time to discuss the important topics and have to schedule a second meeting while everyone groans.
During the meeting, spend the first 5 minutes giving people access to the doc (which is made stupidly difficult because you're using the worst collaboration software known to the tech industry: Quip). Spend the next half hour in silence while everyone reads the document for the first time. Then spend 20 minutes going over the comments left on the doc, bikeshedding about minor details. Finally, spend the last 5 minutes talking about how you ran out of time to discuss the important topics and have to schedule a second meeting while everyone groans.