Everybody wants to automate lead generation as much as possible because it's hard work.
But to fully automate a sales prospecting campaign that's actually personalized to each prospect was impossible before the invention of artificial intelligence.
In this guide, you'll learn how to set up an automated email bot that personalizes every single message to your prospects with the help of AI.
Having the right resources available in a structured manner, and as a novice knowing which source or information is reliable.
There have been countless times where I've come to resent my initial source after a few months of digging deeper on the subject just because they've positioned themselves as an authority without the ability to properly teach.
As a former Google Ads freelancer I very much enjoyed reading this.
You seem to have learned your lessons like you said and I actually picked up some interesting things from here. I'll be saving those Google docs!
I think the biggest lesson by far to be learned from this is that working with SEM agencies can be a complete clusterf*ck. Most of the time I'd recommend working with a freelancer who has a strong and verifiable background (most can be found in online communities).
Like you said the strategy these guys usually use is to throw stuff at the wall and see what sticks. In some, if not most cases they'll have scripts or software running to automate their campaigns without a human going into the account very frequently to weed out bad search terms.
While I 100% agree with most of your conclusions and the conclusions of the people on here commenting on your landing page wording, I do have one question: did you have a good, hard look at the search terms before deciding a keyword had to be removed?
O and yes, quality score is important. However I've seen and ran campaigns with a <5/10 quality score but with incredible CPC's. Don't get too hung up on QS - if it works it works, don't question it.
But to fully automate a sales prospecting campaign that's actually personalized to each prospect was impossible before the invention of artificial intelligence.
In this guide, you'll learn how to set up an automated email bot that personalizes every single message to your prospects with the help of AI.