Yes I agree. I am old enough to remember working on software before Amazon existed that had one click ordering. Never occurred to us that it was anything but bloody obvious, like 2 plus 2 is 4.... now theirs an idea.
A friend of mine in my UNSW class was in this experiment ( 1973/4), and he told me afterwards that he always knew he could leave at any time. Of course, other Psych departments ( especially Skinner ) did not like social Psych, to put it mildly, and visa versa.
What was obvious to us in that class of 1974 at UNSW was that when we were allowed to power down the PDP at 5pm from the Dec OS running 3 terminals and insert the Unix's RK05, we could run 30 terminals doing the same stuff. We weren't put off by it crashing about every hour, only encouraged to fix it, but we all pretty much in my opinion were defensive about all the heavy criticism from the establishment and the lack of time to explain much.