The problem with apple is that it thinks it can out-innovate everyone in everything.
E.g.
Processor - Check
Hardware - Check
OS - Check
Store - Check
Content Distribution - Check
Content Discovery - Check
And even If someone tries to compete with them, they end up getting 30%.
Also is there any alternative for App store???
No!
Welcome my friend to Apple life, Apple now owns you. unless you break from this jail.