It will start making sense when Google stops shelling out a comparatively-high level of free credits for every new deal. They’re subsidizing their own users to game market share numbers, and at some point the funding to do this will have slow (unless they find out that it actually converts evals to year over year clients).
Wow, I had never heard of them, and I did not like this quote from the landing page (if they got their data from mobile carriers like this): "Gain deeper insights from location data to answer questions like who visits certain places, where else do they visit, where do they come from and much more." I don't like the feeling of being spied on.
