What do you suggest I use instead?
This seems to me to be the best of the lot; some great descriptive tips and links to other articles.
http://www.wilsonweb.com/articles/checklist.htm
Here's one even mentioning Y-Combinator:
http://www.scribd.com/doc/24126/How-to-market-your-website-o...
And some others:
http://blog.fairsoftware.net/2009/07/09/good-programmers-don...
http://www.wordsinarow.com/marketing.html