There are two types of markets. There are markets with demand and markets without demand. If you're entering in a market without demand with a stellar product or service, you need to educate the market to create that demand, and that can take years. When you enter a market with demand, all you have to do is build attention, improve your product, and make sales. Much much easier.
I've used Visual Website Optimizer for a few weeks now, and I'm loving it. It's no wonder they're doing so well. Software is easy-to-use, for coders and non-coders, and it sheds some light on A/B testing. Personally, I think their product may help make A/B testing more main stream.
I talked with several startups about Visual Website Optimizer and I heard this same sentiment repeatedly. Their app is really great to work with. I will be using it on all projects going forward.
Apparently, you can click that little icon in the chrome, and it reverts to a traditional blog layout. It's not the best, but at least you can read the site still.