I've always been uncomfortable about the idea of addressing imbalance by focusing and targeting ONLY the minority. I like your analysis and process of reworking your site to be more appealing to everyone. In fact, I think I'll apply now :D
I try to keep track of new contacts I meet in a google doc with info like name, where I met them, what they appeared to be (manager, secretary, etc), what they looked like... Way too much work and it's hard to look through. Can't wait for this app to be on Android! I keep hearing good things about it :)