
Strategies to Generate Demand and Revenue - MNatLadder
https://blog.ladder.io/demand-generation-strategies/
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horseIO
I don't buy it.

First of all, the effort estimates given are ridiculously optimistic. Then,
there are practically no references on how well (if at all) any of this stuff
performs.

Anyone can make up a list of N things people are already doing, but there's an
opportunity cost to every single one of them. I need to focus on what's the
most _valuable_. With a list _that_ long this company is telling me that they
themselves don't know how to focus.

In other words, I can give you their advice in a single sentence: Throw shit
against the wall and see what sticks.

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MNatLadder
I really appreciate the feedback, and we'll focus on what makes each strategy
valuable in an upcoming update. We also have a tactical database with more
than 1000+ strategies, and these are only a few of the demand generation
strategies we've selected. With so many tactics, there's no "one size fits
all" solution for our clients, so we always run marketing experiements for
each and every tactic we recommend to clients. If you're interested in
learning more about our data-driven growth marketing experiements and
processes, please visit our website: ladder.io.

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jmatthews
You can slice it however thinly you like but you're glossing over general best
practices for consent or inbound marketing and renaming the concept. If you're
goal is to own the term then by all means proceed. If you feel this is
original work you may want to consult any of the thousands of other people
doing original work in consent based marketing.

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MNatLadder
Thanks for your feedback! I'll bring up the ideas of writing about
consent/inbound marketing in the future.

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jamiek88
Site has been hugged to death.

Couldn’t find a google cache and that’s as far as I got. Looks like heroku
served application style.

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bartkmq
Archive.org has it.
[http://web.archive.org/web/20180510203132/https://blog.ladde...](http://web.archive.org/web/20180510203132/https://blog.ladder.io/demand-
generation-strategies/)

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SirSavary
Hey, this is just inbound marketing but with a different name! I've been
tricked!

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MNatLadder
Thanks for commenting! Inbound marketing and demand generation can easily be
confused, but I do believe there is a difference. There are tons of articles
out there with various opinions on the topic, but I really enjoyed this one
from Square 2 Marketing's CEO Mark Lieberman:
[https://www.linkedin.com/pulse/battle-demand-generation-
vs-i...](https://www.linkedin.com/pulse/battle-demand-generation-vs-inbound-
marketing-which-right-lieberman/)

