well it is 100x40 in number of characters and there are 10 different characters that can take on one of 256 colors. that's 4000 x (8 (256 colors can be represented in 8 bits) + 4 (10 characters in 4 bits)) = 48Kb per frame, with about 20 fps. so maybe 120 KB/s?
One request - what's the bitrate? (I know it's probably possible to measure in 1 line of shell)