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You have got to be kidding. The viewers of the livestream are already Apple fanboys who are going to buy all this crap anyways.

Everyone else is just going to see it on Engadget, Gizmodo, Fox News, or wherever.

This will not impact their bottom line one bit.




It gives the press an unflattering story to run with besides "OMG new shiny", diluating Apple's carefully prepared marketing push. That's why it has impact beyond just Apple fans.




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