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Many moons ago I ran a research study for Microsoft on their SPOT watch initiative, and despite countless focus groups among many different consumer audiences, absolutely no one wanted a smart watch. Granted, their smart watch had some fairly large deficiencies due to the lack of mobile tech infrastructure available at the time.

I'm very intrigued to see if Apple can pull it off...




That's the weird thing about fashion, which is precisely what this is. If Apple can make this thing fashionable so that people want to show it off, it will take off.

It's incredibly hard to predict whether they will succeed or not (although after the fact most people will say what happened was incredibly obvious beforehand). They'll bomb or they'll take off.




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