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Nerdfest on May 20, 2014 | parent | context | favorite | on: Microsoft announces the Surface Pro 3

How do you explain iOS?

mattkevan on May 21, 2014 [–]

They're selling an experience, not a widget.

Of course the app store revenues don't hurt, but at the most basic level they don't want the user to screw up the 'it just works-nesss' of it.

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