This is Coinbase, Kraken et al throwing MtGox under the bus to stop the taint from spreading. Note there is no mention of any help for MtGox or its customers. Just reassurance that they aren't MtGox.
This is the wagons being circled to stop the non MtGox price from tanking further.
They shouldn't, but there seems to be the expectation that the community will step in and help MtGox out of this mess for the sake of Bitcoin.
It isn't going to happen as MtGox has been a boil that's needed to be lanced for a while now. This is the first step given that MtGox has decided to stay silent.
The best thing for the sake of bitcoin is for Gox to be gone. Maybe we could finally have a year where the incompetence of their engineering and management staff doesn't skew the price all about like a merry-go-round.
This is the wagons being circled to stop the non MtGox price from tanking further.