I feel like this isn't terribly demanding position. How hard can it possibly be? They're websites aren't very complex and the system is already in place. Sounds like a full-stack-engineer-gone-maintenance position.
Honestly, sounds like a fun ride for about a year, I wouldn't mind, even if the pay is a bit low. If it's really that bad of a position, then quit. We're pretty much immortal when it comes to finding jobs anyways so it's not like you're putting your life on the line, especially if you're a single, young bachelor.
I suspect you are right, and the high qualifications just serve to filter out anyone who has compunctions about boldly lying to a small organization about what they've done and what they're capable of.
The ideal candidate is a dedicated, single 20 year old sysop/developer/con artist aspiring to turn a fake resume into a real one in 18 months.
Do you really think they're going to get enough applicants that fit that ideal profile and have a difficult time choosing?
There's likely only going to be a small pool of candidates that fit your environment, not to mention the salary let alone work responsibilities.
The ideal candidate is a young student who has tinkered with web development since he was in high school and maybe if you're lucky, one of those guys has some experience scaling websites.
Honestly, sounds like a fun ride for about a year, I wouldn't mind, even if the pay is a bit low. If it's really that bad of a position, then quit. We're pretty much immortal when it comes to finding jobs anyways so it's not like you're putting your life on the line, especially if you're a single, young bachelor.