Real-time search is an interesting subject for me, and if nothing else, this article is interesting because it puts these start-ups side-by-side.
I have to wonder, though, about the results of real-time search techniques becoming popular. For example, Topsy weighs users differently based on retweets. What kind of new SEO strategies will this spawn? And will they be good for the web or for social media? It all makes me a bit nervous.
People have already started spamming rising trends using keyword stuffing tactics and hashtags. Whoever can figure out how to reduce the noise and spam will have a major competitive advantage.
I have to wonder, though, about the results of real-time search techniques becoming popular. For example, Topsy weighs users differently based on retweets. What kind of new SEO strategies will this spawn? And will they be good for the web or for social media? It all makes me a bit nervous.